When talking about a business plan or a business plan, the first association is with North American authors and universities. However, there are publications in languages \u200b\u200bnot quite familiar to Brazilians that deserve special attention. Such is the case with the book Il Business Plan di Successor: guide practice per start up e impress Vincent (A successful business plan: a practical guide for startups and winning companies), published in 2012 by Editor Maggio from Santa tangelo di Roadman, Rimini. , Italy.
Tutorial prof. Dr. Sebastian de Diego of the University of Cameroon (Macerate) envisions an action plan, its objectives and benefits, which develops it and what are the stages of its construction. It presents concepts, examples, real cases, and relevant points for developing a business plan, whether for start-up companies (new or in the making) or for defining new strategies for existing companies. The book does not require consecutive reading, as it has a well-organized 216-page index, making it easy to consult on time.
According to the author, the development of the company’s mission is the most important part of drawing up a business plan, because it allows you to change or confirm the direction of the company. Focuses on the present and near future, presenting the benefits the company will bring to its customers, employees, shareholders, business partners, and society. For example, the author presents Barilla’s mission: “Since 1887, Barilla has been an Italian family business that treats food as a rich moment of fun, taste, affection and exchange. Barilla offers a high-quality offer based on delicious and safe products.
Barilla believes in the Italian food model that combines high-quality ingredients with simple recipes, providing a unique experience for the five human senses. Engagement, courage and intellectual curiosity inspire our way of life and define the people we work with. Barilla has always linked its development to the well-being of the people and the community in which it operates” (p. 22, our translation).
SUBMISSION RULES
The Journal Empyrean derision, Gestapo e Ngoc accepts original articles, bibliographic reviews and translations for the purpose of publishing the works of Professors, Masters and Doctors, as well as recent PhDs from various research institutions at home and abroad. The authors will be notified upon receipt of their articles, along with the opinion that submission of the material to the Scholarly Editorial Committee will only take place after the material has been adapted to publication standards.
Articles must be written in Portuguese (according to the new grammatical order, as of 2012), recommended between 22,000 and 42,000 characters (with spaces) for articles and 22,000 for reviews, including bibliographic references and notes. Besides the limited, not categorically, page limit of up to 25 pages.
It must be submitted in electronic form, typed in Microsoft Word for Windows, in Times New Roman font, size 12, with line and paragraph spacing of 1.5 cm.
EACH ESSAY MUST BE PRECEDED BY:
• The title and subheading (if any), separated by a colon, in Portuguese and English, centrally, with the first heading in the language of the article and the second heading in English directly below the other heading;
• Full name of author(s) with title aligned to the right, without highlighting;
• The institution to which the author is associated and his electronic address (e-mail); In a footnote (*) associated with the author’s name;
• A summary in the language of the text, which should not exceed 250 words, followed by the main words (from 3 to 6) separated by the letter “.” (dot) and begins with a capital letter, below the annotation; and a summary followed by keywords; under the abstract. Font size 12, Times New Roman format, line spacing 1.0 cm, no paragraphs.
• Quotation marks up to three lines long must be enclosed in double quotation marks. Single quotes are used to indicate the citation within the quote. Citations over three lines should be indented by 4 cm from the left margin in Times New Roman, 11 points, single line spacing, and without quotation marks. Exceptions should be indicated in citations by deleting the square brackets “[…]”; Entries or comments must be enclosed in square brackets “[]”. To highlight an excerpt from a citation, it should be highlighted, indicating this change, with “emphasis added” in parentheses after the reference to the citation, or “emphasis added” if the emphasis is already part of an advisory work. . Citations must be indicated in the text using the author’s date system.
• Footnotes, which may be referential or explanatory or include references, notes and additions to the text, must be numbered in Arabic numerals, with the reference number in the text placed in a superscript position, after the punctuation mark that closes the quote, and repeated. at the beginning of the relevant note. Footnote text should be typed in Times New Roman, 10, single spaced, justified (all footnotes should be placed at the end of the page, not at the end of the article).
• The sources used must be indicated at the end of the text. According to ABNT standards.
BUSINESS BOOK
People have probably been thinking about business since they learned how to communicate. Trading what we have for what we want is as old as the idea of ownership. The civilizational impulse lies in its genesis: the ability to negotiate made our ancestors refuse to use force to deny others what they needed in life. It was a triumph of communication over violence, of mental development over physical cruelty.
The Book of Business (Globe Liras, 2014) – another title from the collection of the great ideas of all time – deals precisely with this inherent human activity and its transformative power throughout history. Designed and written by an expert gathering of academics and business book authors, the work combines lightness and didacticism in a comprehensive approach to a myriad of business-related topics, from turning an idea into a profitable activity, to leadership skills and people resources; from financial management to business strategies; From marketing to production and post-production.
As with the other volumes in the collection–the bestselling Philosophy Book, Psychology Book, Economics Book, Politics Book, and Religions Book–a carefully selected range of topics are fleshed out in a dynamic eye-opening project. who invites you to read. Diagrams illustrate key concepts such as market mapping, the marketing mix, and big data, while logic diagrams reveal lessons hidden under time-honored principles (eg “marketing is too important to leave to the marketing department”).
Small boxes scattered across the pages contain profiles of figures in the modern business world, from industrial tycoons John Rockefeller and Henry Ford to Jack Welch and Steve Jobs, as well as thinkers and scholars in the field, such as Theodore Levitt and Peter Dracker. . At the end of the volume, the booklet lists individuals from a variety of fields (industrial designers, inspirational leaders, management educators, psychologists, engineers, etc.) whose achievements have had an impact on the business environment. The text also acknowledges the importance of the work of Brazilians such as Roberto Cavite and Ricardo Selmer.
O Lira dos, a useful reference for students of business administration, marketing and economics, is a must-have theoretical support for those thinking of starting their own company, as well as for entrepreneurs already working at full capacity. However, this is not a work for the exclusive audience. The clarity with which the topics are presented makes reading engaging even for a non-specialist – after all, works have always had a decisive influence on how we live and relate to each other in society.
CHECK OUT SOME OF THE FEATURES FROM THE BOOK
“It takes a good idea combined with a great business plan to overcome the difficulties of starting a business; entrepreneurship – willingness to take risks; business acumen to bring the plan to life; determination in the face of adversity.
“Markets are never static—change is inevitable and continuous. Companies must respond to change by innovating in thinking, products, and processes. This flexibility allows companies to respond to market needs and gives them a competitive advantage. Adaptation and rethinking are essential to the survival of the organization.”
“Effective leadership enhances the potential of others. A leader’s charisma alone is not enough. Effective leadership requires honesty, trust, empathy, and empowerment. Effective leadership requires a leader to act, not just mentally.”
“If a company is only thinking about immediate problems with customers, wages, suppliers, and employees in the short term, it will miss the opportunity and not create new opportunities for growth. If a company is only thinking about new products, new markets, innovation, and long-term growth, it will not have enough capital to fund Investments Successful companies must balance short-term and long-term thinking.”
